If you have listened to any of my prior programs, and I hope that you have, the theme of the interviews is pretty straightforward. To help you increase your sales, improve the profitability of those sales and close those sales far more quickly than you are today, I want you to learn from the best in sales and social media, because selling today requires an entirely different approach and new skills are required!
Recently, I talked to Kenneth Darryl Brown who is a master at showing business owners how to be more profitable by increasing sales and maximizing technology to improve productivity and efficiency. We don’t talk enough about how important the “profitability” of a sale is to a business. The smaller the business, the more important it is to be sure that every business action that you decided to take leads you in the direction of profitable business.
Kenneth Darryl Brown is President and CEO of eWeb 2 Sales and Profits, a sales, profit and business development company that shows companies how to leverage the web to increase sales and improve profitability. Kenneth was selected as one of the Top 25 Influential Sales Leaders by InsideView in 2011 and 2012. His show, “The Passionate Entrepreneur “was selected as one of the best podcasts for small business by Anita Campbell’s Small Business Trends for 2010 and 2011.
During my conversation with Kenneth, we talked about:
- Sales 2.0 and what that means to small business
- The benefits to entrepreneurs using the web
- Increasing cash flow, profit margins and profits
- Improving sales conversion through your website
- Lead generation approaches that lead to revenue
It is easy to become excited about winning deals. After all, who doesn’t want revenue flowing in the door? The problem is that if, over time, you are not carefully evaluating whether or not your deals are making your money – that’s what profit is after all – then you could find yourself in trouble down the road. I know you’ll enjoy hearing what Kenneth has to say. As always, please let me know what golden nuggets you picked up and what you’ll do to put them into practical application for your business.
ENJOY THE INTERVIEW