Creating differentiated, personalized customer experiences is a top business initiative for most organizations. Executives know that when exceptional experiences are delivered, they distance themselves from their competitors. The reverse is also true. When things don’t go well, the negative brand impact on your company has greater potential for damage that goes far beyond … [Read more...] about Does Your Sales Experience Deserve a Star Rating?
The many sales challenges faced by men and women in sales roles are largely the same. Difficulty getting through to buyers. Not enough qualified opportunities in the pipeline. Too much admin work and not enough selling time. Trying to keep competitors at bay. Keeping sales skills sharp. The rapid pace of change. And more. I’ve written about the business case for women in … [Read more...] about Ladies - You are the Architect of Your Sales Success
Let's talk about your plan to CRUSH QUOTA using a simple funnel formula to help you build pipeline and revenue. If you prefer to listen rather than read, listen to the audio clip below. Why do you need a formula? Reps are almost always too optimistic about the ratio of their activity to opportunities on their path to close. Take matters into your own hands … [Read more...] about Are You Following a Funnel Formula to Crush Quota?
Recently, a salesperson wrote a post talking about the cold call/sales spam messaging being discussed online. She took issue with people publicly posting the “negative” examples of sales spam they receive. The poster only wants us to share "positive" sales messages that work. And, yes, I'm rolling my eyes as I type those words. Seeing the bad and the good is how the point about … [Read more...] about Does Your Attitude Get You Iced Out?
At lunch with a colleague last week, we chatted about how the sales people at his client account operate. Not surprisingly, it is standard practice during a sales meeting to walk prospects through 44-slides of yada, yada, yada that begins with extensive detail about the long, successful history of the company. Mind you, this is a company that is well known. The history lesson … [Read more...] about Telling Isn't Selling