With a projected 48% win rate on forecasted deals, what can sales management do to increase win rates and improve other key sales performance behaviors in this fiscal cycle?
At Social Centered Selling, we believe the answer is in ensuring that your sales organization has the best trained sales people capable of adapting to today’s buyer – Buyer 2.0. Our work with sales organizations helps to increase revenue and drive extraordinary results through the integration of a social media strategy with a sound sales process, sales methodology, and approach. Leveraging social media technology, however, is only a part of the equation when it comes to increasing revenue.
The Challenge
Today, there are higher level executive relationships to establish, more information to absorb quickly, and salespeople have to move faster than their competition. How do you and your sales team create, maintain, and leverage relationships at executive levels and communicate your value as a credible strategic resource?
Why Sales Training Programs Fail
For any sales training program to be successful it must be fully owned and endorsed by sales leadership and be given ongoing support. It’s cultural. Effective sales training is a continuous process focused on teaching new skills, reinforcing desired behaviors, and converting these behaviors to habit.
The Solution
Sales management must have the right salespeople with the right skills on their team. To accomplish this, our approach incorporates four elements crucial to any successful sales training program:
- Assessment & Strategy Building
- Program Implementation & Salesperson Training
- Reinforcement Coaching
- Measurement
This program is also designed to be easily replicated for new hires. Your end result is the ability to drive measurable and sustainable performance improvement for each salesperson in your sales organization.