You've probably heard that content is king (I say queen). Content is the way to start wooing your prospects in advance of sales opportunities. Every conversation related to social selling includes a focus on using content to boost your credibility as a thought leader in your field. I don’t disagree with that premise. Buyers are doing early stage research, and the use of content … [Read more...] about Should Salespeople Create Their Own Content?
With spend on social media channels expected to increase to a 20.9 percent share of marketing budgets in the next five years, according to a recent CMO Survey, the big question is if that spend investment is translating into an increase in overall business performance? The answer appears to be not so much. In a C-Suite Study conducted by IBM, they reported that almost half of … [Read more...] about The Disconnect Between Social Media Spend and Business Impact
When it comes to social media, probably 4 in 5 people you meet these days are experts. A quick Internet search reveals there are 310 million "social media" experts with 166 million grabbing the "social selling" expert moniker. That's a lot of experts. The problem, as I see it, is that "social media" is so big, so broad and so misunderstood that it is tough to pinpoint what … [Read more...] about Expert: Leader, Follower or Copycat?
Enjoy a little Dilbert humor about the pitfalls of trying to tightly control employees and their social media activities. … [Read more...] about Here's How to Fail at Social Media
I recently became a Get Clients Now! facilitator and look forward to having you join me in upcoming webinars and public programs! Looking to jumpstart sales? Consider our August 17th webinar. REGISTER HERE OK, that's our brief self promotion. Now, let's hear from C.J. Hayden, the author of the Get Clients Now! methodology. From guest contributor, C.J. Hayden, MCC... What's … [Read more...] about Not Enough Clients? What's In Your Way?