On occasion, I’m asked how I come up with topics to write about for my blog or magazines. If you don’t do a lot of writing but thinking about it to give your personal brand a lift, it is a fair question. My suggestion is to write what you know about and/or watch for everyday events to inspire you. That is what leads me to today’s post. Anyone who has known me 5-minutes … [Read more...] about Stop Practicing Random Acts of Lead Generation
When I started out as an inside sales rep for a distributor selling hardware and software computer solutions, I noticed that I was one of just a few women on the sales team. At first, I didn’t think much about the gender imbalance. I was hired for the role by the VP of Sales who was a woman. My first front-line sales manager in that company was a woman too. Later, I simply … [Read more...] about Balancing the Diversity Scales in Sales
Creating differentiated, personalized customer experiences is a top business initiative for most organizations. Executives know that when exceptional experiences are delivered, they distance themselves from their competitors. The reverse is also true. When things don’t go well, the negative brand impact on your company has greater potential for damage that goes far beyond … [Read more...] about Does Your Sales Experience Deserve a Star Rating?
Inside sales is a popular high-growth sales model used by companies in a variety of industries. In 2017, the Harvard Business Revenue reported that 46% of high-growth tech companies are growing through inside sales versus 21% using outside sales teams. The reasons for rapid growth of SDR/BDR sales teams vary but one thing is clear, buyers are fine with alternatives to … [Read more...] about Inside Sales + Rapid Growth = Leadership Challenges
The many sales challenges faced by men and women in sales roles are largely the same. Difficulty getting through to buyers. Not enough qualified opportunities in the pipeline. Too much admin work and not enough selling time. Trying to keep competitors at bay. Keeping sales skills sharp. The rapid pace of change. And more. I’ve written about the business case for women in … [Read more...] about Ladies – You are the Architect of Your Sales Success