How would your target buyers’ rate your organizations prospect experience?
RAPID Prospect Experience Framework™
RAPID = Research, Assess, Plan, Interact, Deliver
When is the last time (if ever) that you stopped to evaluate the success or utter failure of the prospect experience?
Do you even have a prospect experience strategy? Most companies don’t.
Experience is created at the company, brand level.
Experience is also – and often at the same time – created at the individual sales person level.
The Prospect Experience is happening at multiple levels often at the same time. Inconsistent process, messaging and sales approach typically stall opportunities before they get started.