The New Handshake: Sales Meets Social Media

Published in 2010, our CEO – Barb Giamanco – was ahead of her time in recognizing the impact that social media would have on selling. Though the social network numbers may have changed, the strategic relevance of The New Handshake: Sales Meets Social Media has not.

Social Selling is a way of life, but are you as a sales professional keeping up?

Today’s social media-oriented climate has redefined the way people communicate and interact. It’s also changed the way buyers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology.

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