On occasion, I’m asked how I come up with topics to write about for my blog or magazines. If you don’t do a lot of writing but thinking about it to give your personal brand a lift, it is a fair question. My suggestion is to write what you know about and/or watch for everyday events to inspire you. That is what leads me to today’s post. Anyone who has known me 5-minutes … [Read more...] about Stop Practicing Random Acts of Lead Generation
Recently, a salesperson wrote a post talking about the cold call/sales spam messaging being discussed online. She took issue with people publicly posting the “negative” examples of sales spam they receive. The poster only wants us to share "positive" sales messages that work. And, yes, I'm rolling my eyes as I type those words. Seeing the bad and the good is how the point about … [Read more...] about Does Your Attitude Get You Iced Out?
When CEB reported that 57% of the buyer’s journey was happening without the engagement of sales, it led to the mistaken assumption that sales had no role in the early part of the buying decision. Similarly, when SiriusDecisions reported that 67% of the buyer’s decision-making journey happens digitally, once again the assumption was that sales had no role in the process. Yes, … [Read more...] about Status Quo is Your Biggest Competitor
In the iconic movie classic, Field of Dreams, Ray Kinsella hears a voice that insists that “If you build it, he will come.” Acting on instinct, Ray builds a baseball field in his backyard Iowa cornfield. As we find out much later in the movie, the calling Ray felt had bigger implications than just the appearance of “Shoeless” Joe Jackson and the 1919 Chicago White Sox who … [Read more...] about Getting on First with Buyers
No. You don't! Sometimes I feel as if I’m living in an alternative universe where things seem so glaringly obvious to me but not to others. I think about the sales and marketing professions a lot. Sales, in particular. I listen, although that is sometimes hard to do when we have certain factions in the sales training and coaching world arguing with each other about WHO owns … [Read more...] about Another Sales Hack…Do You Need It?