If you want to get people's attention – tell them what’s in it for them! Seems obvious, but I know from experience that many people out there with something to sell have missed this critical sales success ingredient. Think about it. Don't you want to know how you benefit from making a purchase before plunking down your hard earned cash? Of course you do. It's no different for … [Read more...] about Hey, what's in it for me?
Thanks to the folks at Inside View for putting together this incredible infographic demonstrating facts and figures for B2B sales. To see the full scale image, click here! Here are a few things in the infographic that caught my eye... Most popular social media sites for generating B2B traffic: LinkedIn 17,618 Reddit 11,968 Wikipedia 10,944 Twitter 6,170 Facebook … [Read more...] about B2B Social Sales Facts & Figures
Enjoy a little Dilbert humor about the pitfalls of trying to tightly control employees and their social media activities. … [Read more...] about Here's How to Fail at Social Media
I recently became a Get Clients Now! facilitator and look forward to having you join me in upcoming webinars and public programs! Looking to jumpstart sales? Consider our August 17th webinar. REGISTER HERE OK, that's our brief self promotion. Now, let's hear from C.J. Hayden, the author of the Get Clients Now! methodology. From guest contributor, C.J. Hayden, MCC... What's … [Read more...] about Not Enough Clients? What's In Your Way?
If you've written a book (like I have with co-author, Joan Curtis), congratulations, because you've crossed a major hurdle. Now that I've gone through the process myself, I truly understand why writing a book can seem like such a daunting proposition. But, you've done it. Now what? Writing the book is one thing, but how you will market and sell your masterpiece is another. The … [Read more...] about An Author’s Plan for Social Media