What a great webinar session I held today with our guest expert, Peggy Duncan. Though I’m a bit of a tech dweeb myself, I picked up some great tips, which I plan to implement immediately. In fact, I’ve already put a few of Peggy’s suggestions into action. Since it was such a power packed presentation, I thought that I would summarize some of her key points. You’ll find a list of the “technology” suggestions listed at the bottom with links to their sites.
- Benefits include: boosting your search engine rankings (SEO), building your brand and providing another way to reach the masses. These things translate into building credibility, loyalty and increased sales.
- Email is still a very viable marketing vehicle and should be an integral part of your overall social media strategy. And on that note, remember that your social media plan can also incorporate things like blogging, webinars, video, as well as using LinkedIn, Facebook and Twitter.
- Always remember to provide compelling information that not only showcases your core expertise, but creates value in advance of the sales opportunity. You always want to give people a reason to keep coming back to your blog or sign up for your email list.
- Write for people. Every day things are happening in your business world that can become a great blog post. As an example, as I’m summarizing the webinar information from our session today, I now have a blog post.
- What if I’m not a writer? Hire someone to help you. If you are better verbally, get a tape recorder to record your thoughts and then type them up. Also consider a service like www.jott.com for both recording and transcribing. Plus, the service will help push out your messages through your social sites.
- When you are getting started, consider setting up a “hosted” WordPress blog from the beginning. You can host with companies like Host Gator, GoDaddy or any number of hosting platforms. The benefit to doing this from the start is that you can customize to your specifications. When you run a “free blog” with WordPress.com you are limited (due to security issues) to the number of widgets and gadgets you can add to your site.
- As you create your content, Peggy recommended that you write about what you know. Talk about how what you do solves problems for prospective buyers. Don’t forget that blogging isn’t just about writing. You can have guest bloggers, video interviews, whitepapers and more.
- Make those posts sizzle with compelling headlines and don’t forget to incorporate phrases that tell someone how you solve their problem. Remember that when someone has a problem to solve, that’s what they Google. For example, “I need help creating a Twitter background.” If you’ve created your headline to incorporate that message, your rankings improve.
- Build traffic by promoting to your various social sites. And for you LinkedIn users (and you better be using LinkedIn as a sales networking tool!), you can integrate your blog to feed your LinkedIn profile.
As I concluded the webinar today, I reminded everyone of the importance of taking action. What’s the point of sitting in on webinars, whether you paid for them or not, if you never do anything with the information? If you are looking for a low cost learning and coaching option to help your put social media to work for you in driving sales revenue, I’ve just launched a group coaching community that not only will give you the training that you need, but the coaching and encouragement along the way to help you put learning into action. Learn more here. You’ll find other individual coaching options here.
Finally, here is a list of the technology that Peggy discussed during the session. I plan to get started with a few of them myself!!
www.viddler.com Incorporate your video into your blog, as well as host on YouTube. You’ll find the vidget tool that Peggy mentioned here http://vidgets.viddler.com/
www.feedjit.com This nifty little tool lets you know when someone visits your site. Remember, just because people may not be actively commenting on your blog that doesn’t mean they haven’t dropped by to read what you’ve posted.
www.linkwithin.com This WordPress plugin increases page views and keeps your readers engaged. The widget links to stories that are relevant and interesting to readers of a particular post, keeping them engaged with your blog, and increasing your traffic.
www.facebook.com Use the notes section (to the left under create group. Note, you may have to expand the list), to drive additional traffic to your blog, webinar or events.
www.google.com/addurl Use this to register your blog URL. Why? To increase traffic of course. If you want more visibility for your business locally use https://www.google.com/accounts/ServiceLogin?service=lbc&passive=1209600&continue=http://www.google.com/local/add/businessCenter&followup=http://www.google.com/local/add/businessCenter
www.hootsuite.com For managing your content posts, you can use Hootsuite to post to multiple social media sites. The free version lets you post to 5 social sites and/or RSS feeds.
www.postling.com Similar to Hootsuite, but here is the core difference. The free version of PostLing only allows you to post to 1 social media site. The free version of Hootsuite lets your post to 5 sites. Could be Twitter, LinkedIn, Facebook, etc.