OUTSHINE in ’09

I LOVE sunflowers!

Seriously. Probably the coolest flower ever. Tall, majestic, tough. Really strong! Inspiring.

This picture is of an amazing piece of art hanging on the wall of my office. Right next to my desk actually. The quick, last minute photo I snapped on my I-phone (thanks Mark!) - can never match the depth and power of this work.

I took a minute to dig out the contact info of the artist. I had forgotten her name, which completely mortifies me. Now I repay my Karmic debt:)

Deanna is my personal sunflower!

A few email newsletters that I’ve received today talk about Shine in 2009. I get it. It rhymes.

I say…OUTSHINE in 09!  Be bolder, do it better, do it bigger! Rock On Baby!!!

Authentic or Professional?

I’ve been pondering this question a good bit in the last few weeks. It’s on my mind because I am refocusing my business and working to align what I LOVE with what I DO. Frankly, I think this is a good exercise for anyone who recognizes that they aren’t quite living their dream life.

Throughout my career I’ve always been regarded as professional. Not a bad thing at all of course. Still, I know that many times I haven’t been as authentic or as truthful as I wanted to be. My fear was that I would somehow tarnish the professional image I worked hard to create. What’s a gal to do?

My prior blog is a good example of how I was more focused on how I’d be perceived instead of just saying what I really wanted to say. Would I say something controversial that companies who might hire me wouldn’t like? What would someone think if I misspelled a word or if my grammar was screwed up? Geez, that just leads to one big BORING blog site. Ultimately, writing a good blog is like being a really good sales person. You work to build the relationship and you just can’t do that when you sanitize everything you say! A good read on this particular topic is Naked Conversations by Scoble and Israel.

A colleague just “reintroduced” me to Michael Port. In the early phases of starting my business, someone told me about Michael. I think he was doing some things with Coach U or Coachville at the time. Not positive the place, but anywho… I watched his recent MSNBC interview last night and subsequently went to his website. Well done - you should check out Michael’s work. While I was at his site, I read about one of his programs - the Think Big Manifesto - and these few sentences of Michael’s express perfectly my feelings about the professional versus authentic thing.

Most people operate from only a fraction of who they are and what they are capable of. Why? Because it can be confronting to express yourself boldly in the world!-Michael Port

Amen to that! It can be frightening to step out on our own - doing and saying exactly what feels right for us. I’m not talking about being a jerk, but I am saying that most of us probably end up “holding back” for any number of reasons. And I think that when we play big it invariably makes other people uncomfortable.

Here’s to being real!

Paradoxes

We have taller buildings, but shorter tempers, wider freeways, but narrower viewpoints.

We spend more, but have less. We buy more, but enjoy it less.

We have bigger houses and smaller families, more conveniences, but less time.

We have more experts, yet more problems.

We have multiplied our possessions, but reduced our values.

We talk too much and listen too little.

We love too seldom, and hate too often.

We’ve learned how to make a living, but not a life.

We’ve added years to life, not life to years.

We’ve been all the way to the moon and back, but have trouble crossing the street to meet the new neighbor.

We’ve split the atom, but not our prejudice.

We write more, but learn less. We plan more, but accomplish less.

We’ve learned to rush, but not to wait.

We have higher incomes, but lower morals.

We build more computers to hold more information that we print on more paper than ever before. But we communicate less and connect less.

We’ve become long on quantity, but short on quality.

These are days of two incomes, but more divorce, of fancier houses, but broken homes.

We have pills to grow hair, pills to stop allergies, pills to lose weight and pills to help sex. And we have parents who wonder why their children pop pills.

It is a time when there is more in the show window and less in the stockroom.

Disclosure: The author is unknown to me. I came across the list a few years ago, but no one’s name was attached. Still, they certainly seem to apply today.

Any that you would add?

Technology Is Sometimes Maddening

Just when I think I’ve got it all figured out, something else comes along to stump me. No wonder those without a lot of tech ability get frustrated. I understand. But since I’m making it my business to help others learn how to use technology bolster their sales and marketing efforts, it’s important I try things and get them figured out.

Why when I imported text from my old blog to the new one did it run everything together? I’ve tried several things to fix it, but no luck yet. Ah well…what’s life without a few challenges now and again?

Addendum to Holiday Greeting Sneakiness

Minutes after I posted my comments about holiday greetings disguised ashappyholidayseloqua1 sales pitches, I received another one…from Eloquah.

I just love how they are “celebrating their clients success in the changing world of marketing” - what does that mean exactly? Guess that’s the typical marketing speak we’ve come to expect from corporate. The funny thing is that I’ve never spent a dime with Eloquah, though I did present at one of their user groups talking about how marketing needed to get a sales mindset…I digress. How exactly does Eloquah know if I’m successful in this new world of marketing or not? Just wondering.

Soft sell to be sure, but this is basically a “Happy Holidays and aren’t we so great” email. They would likely argue that they’re just doing their job thanking their customers for helping them achieve #1 lead generation tools status. Seems to me that this is more about them and not much about their actual customer. Oh, and I love how in the p.s. they remind you that if you aren’t sure if marketing automation is right for you…talk to Joe the CEO. Is that like Joe the Plumber?

Anyway, this is certainly more subtle than other holiday emails I’ve received recently. AND this is exactly what I think is wrong. Great sales and great marketing is about building relationships.

There is a time to be real!

There is a time to forgo “selling”. People become jaded with these sorts of things. It turns them off, which means they then won’t buy from you! Get it?

Whatever happened to just saying Happy Holidays with no other agenda attached?

Holiday Well Wishes Disguised as Sales Pitches are Not Welcome!

Lately, I feel that certain business people out there have stooped to new lows in their search for the clever email subject line that gets their message read.

In the past 2 weeks, I’ve received countless emails from people wishing me a happy holiday or so it seems. Several of these people I barely know so why I’m on a newsletter list I didn’t ask to be included on well… that’s definitely a subject for another post.

Here’s the deal. If you know me and want to send me a holiday greeting - cool. Thank you! I enjoy the well wishes and back at ya!

But for those of you who have decided to use a holiday greeting as an opportunity to sell me something…that’s just sleezy! Have a little integrity and be honest about what you are doing! Kindly leave your sales pitch at the door and stop including it in my Christmas card.