You've probably heard that content is king (I say queen). Content is the way to start wooing your prospects in advance of sales opportunities. Every conversation related to social selling includes a focus on using content to boost your credibility as a thought leader in your field. I don’t disagree with that premise. Buyers are doing early stage research, and the use of content … [Read more...] about Should Salespeople Create Their Own Content?
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Don't School Me!
After 29 years as a sales professional, I believe that there are some things that just do not change if you expect to be successful selling. You need to follow a repeatable sales process consistently. You need excellent consultative selling and communication skills. You need to care more about your buyers needs than your own. When it comes to developing new business, … [Read more...] about Don't School Me!
