When CEB reported that 57% of the buyer’s journey was happening without the engagement of sales, it led to the mistaken assumption that sales had no role in the early part of the buying decision. Similarly, when SiriusDecisions reported that 67% of the buyer’s decision-making journey happens digitally, once again the assumption was that sales had no role in the process. Yes, … [Read more...] about Status Quo is Your Biggest Competitor
b2b
Don't Get Booted from the C-Suite
Anyone who knows me also knows that I am NOT a fan of cold calling. Perhaps it had its place in sales history, but I wonder. Was it ever truly successful? No one likes the process really. Not the sales people being told by management to do it, or the unsuspecting prospects who are receiving the call. Frankly, I just don’t get why there is still such a large contingent of sales … [Read more...] about Don't Get Booted from the C-Suite
B2B Social Sales Facts & Figures
Thanks to the folks at Inside View for putting together this incredible infographic demonstrating facts and figures for B2B sales. To see the full scale image, click here! Here are a few things in the infographic that caught my eye... Most popular social media sites for generating B2B traffic: LinkedIn 17,618 Reddit 11,968 Wikipedia 10,944 Twitter 6,170 Facebook … [Read more...] about B2B Social Sales Facts & Figures
