Social Media and Sales Quota” report is now available and packed with great highlights about how sales people use social media to sell.
When working with sales organizations in the business-to-business (B2B), space we are constantly asked if using social media as part of the sales process actually generates a measurable return.
Jim Keenan of A Sales Guy Consulting and I decided to find out if social selling truly impacted sales. With all the hype that surrounds social media and the term “social selling”, we wanted to know if social made a difference where it mattered…in quota.
With that in mind, we conducted a random, anonymous survey to find out what sales people had to say.
Our “Social Media and Sales Quota” survey report is packed with great highlights about how sales people use social media to sell.
You will discover that 78.3% of our survey respondents do use social media in their selling process and that 72.6% of sales people using social media outperformed their sales peers in 2012!
Here are just a few of our key findings…
- Quota attainment and sales performance. In 2012, 72.6% of sales people using social media as part of their sales process outperformed their sales peers and exceeded quota 23% more often.
- There is a direct correlation between closed deals and social media usage. Sales leaders want to know where the Return-on-Investment (ROI) is if their sales people spend time on social media sites. 54% of our survey respondents have tracked their social media usage back to closed deals.
- The time investment in using social media to sell. A common concern among sales leaders is that their sales people will spend more time on social media sites then they will actually spend selling. It turns out that their concern is unwarranted. 50.1% of sales people told us that their time spent using social media ranged from less than 5% to up to 10%.
- The report includes other eye openings insights and clearly shows that those sales people using social media significantly outperform their peers when it comes to achieving/exceeding quota and closing deals!
Help Us Get the Word Out!
Sample Text:
FREE Social Media and Sales Quota Survey Report. Find out how savvy sales people use social media to achieve quota and close deals! Get the results from our 2013 survey.
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Great article with some good statistics around why every organisation should be using social media for lead generation.
I’m not surprised LinkedIn is no1 platform, but the statistic that 75% of the salespeople received no training on how to use social media, also doesn’t surprise me.
I’ll use some stats from this if I may to convince MD’s (CEOs) to invest in social media
Steve - thanks for sharing your comments! We were not surprised to discover that companies are not investing in enough training. We think that is a HUGE sales opportunity. Share the information freely and let us know how you are doing!
Just looking at my bit.ly, buffer & Google+ feeds and seeing a lot of action about your article.
Great stuff from sunny UK!
Certainly some great stats, can I ask what size and type of audience completed the survey? Thanks again
Make sure that you download a copy of the report, which includes who we surveyed. 511 respondents. 38.9% sell to Enterprise. 47.6% sell to SMB. 8.2% sell to Consumer. 5.3% sell to Channel.
Thanks Barbara!
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