RAPID Prospect Experience Framework™

RAPID = Research, Assess, Plan, Interact, Deliver

When is the last time (if ever) that you stopped to evaluate the success or utter failure of the prospect experience?

Do you even have a prospect experience strategy? Most companies don’t.

Experience is created at the company, brand level.

Experience is also - and often at the same time - created at the individual sales person level.

The Prospect Experience is happening at multiple levels often at the same time. Inconsistent process, messaging and sales approach typically stall opportunities before they get started.

Assessment

Process

Opportunity Management

Strategy

Buyer Enablement

Framework Execution