Complimentary Audio Webinar Featuring Barbara Giamanco and Kent Gregoire, co-authors of the Harvard Business Review article “Tweet Me, Friend Me, Make Me Buy”
REGISTER ONLINE NOW!
Tuesday, July 17, 2012
4:00 PM - 5:00 PM GMT
12:00 PM - 1:00 PM US Eastern
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
Webinar Overview
Are your sales reps using social media to grow the business?
The answer at most firms is: probably not.
Despite the explosion of social media, few sales reps and marketing people are using it effectively. A recent survey by BtoB magazine found that only 5% of B2B marketers said social media was a “fairly mature and well optimized” part of their marketing mix. A majority of marketers are “in the early stages” and 17% don’t use social media at all. In fact, many companies have policies that prohibit employees from using social media during business hours.
This is a missed opportunity, according to social media experts Barbara Giamanco and Kent Gregoire. That’s because people use social media to form relationships and search for information about purchases. And building relationships and providing information to purchasers is exactly what sales and marketing are all about.
On July 17, 2012, in an interactive Harvard Business Review webinar, Giamanco and Gregoire will describe how organizations can take advantage of social media to drive sales. They will describe how with a bit of managerial discipline, social media can fit within an organization’s existing sales process-and can make the sales organization more efficient and effective. Social media can be used to identify warm leads, reach prospects more efficiently than cold calling, and even generate inbound leads.
Yes, social media has some risks, but Giamanco and Gregoire say that sitting on the sidelines is the greatest risk of all.
If your company has interest in using social media to drive sales, but isn’t sure how to get started, you don’t want to miss this HBR webinar. You will get clear, tangible ideas to grow sales and boost your bottom line. Join HBR on July 17.
Speaker Biographies
Barbara Giamanco
President and Social Sales Strategist
Social Centered Selling, LLC
Barbara Giamanco is the co-author of The New Handshake: Sales Meets Social Media. An experienced sales and social media consultant, speaker and coach, Barb was recognized by Inside View as one of the Top 25 Influential Leaders in Sales. She has a proven, 30-year track record in generating sales and capped a corporate career at Microsoft, where she led sales teams and coached executives. Throughout her sales career, Barb has sold $1B in products and services.
Kent Gregoire
Chief Executive and Sales Strategist
Social Centered Selling, LLC
Social Centered Selling chief executive and sales strategist, Kent Gregoire is an experienced sales consultant and speaker. He has more than 20 years of experience helping organizations supercharge sales efforts by incorporating training and employee development utilizing high-performance tested and proven research-based methodologies. Kent founded and served as CEO of more than a dozen fast-growth companies, bringing solutions to market, building brand equity and successfully leveraging sales channels to achieve exceptional revenue growth.