Social and Digital Selling is a way of life. As as a sales professional, are you keeping up?
Today’s social media-oriented climate has redefined the way people communicate and interact. It won’t be the only approach you use to engage buyers, but if social selling isn’t part of your sales strategy, you are missing out on sales opportunities in a big way.
Published in 2010, this is the first book written about social selling. B2B Global Sales Leader, Barb Giamanco was ahead of her time in recognizing the impact that social media would have on selling. Though the social network numbers may have changed, the strategic relevance of The New Handshake: Sales Meets Social Media has not.
Today’s social media-oriented climate has redefined the way people communicate and interact. It’s also changed the way buyers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology.
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What reads have said about the book:
“This book helps you think about how you can reinvent your approach and yourself to reach customers and be as effective as possible.” Anonymous Reader
“I plan to buy at more copies as gifts for my fellow bloggers, social media-ites and biz buds who are always looking for new ways to advance their careers.” Edith Bosworth
“My challenge would be to read this book and give the 30 day challenge a real effort with an openness to change.” – Chris Rollins, The Conductor