I’m still a newbie tweeter really. Though in the minds of some, I’m light years ahead of the pack. Is a few months in Twitterland the same as dog years? Might be.
Truth is, I only joined the Twitter fray a few months ago, and I’m the first to admit that I wasn’t hooked right away. In the beginning, like many I suppose, I wondered what all the hub bub was about. Quite frankly, I sort of scratched my head and said huh? I don’t get it. Why do I want to know what people are doing today. I suspect I’m like a lot of people who are being exposed to Twitter for the first time.
Technology – while cool – is really an enabler in that it helps you achieve some specific result. I think that’s exactly why some people scratch their head and wonder how in the world can Twitter be used as a business tool. Technology is only beneficial if it can help you accomplish a business purpose and plan. Don’t have either of those? Don’t bother with the technology then, because well…you’ll just waste a lot of precious time.
I want to build my network, share information, make connections for colleagues who have expertise that I don’t, and who are people that I admire a lot. Ultimately, I believe that value added approach will lead to growth in my own business. Soooo… in the beginning, I just didn’t see the business value of tweetin’ away aimlessly with short little messages about what I was doing right now. After taking some time to observe those people who clearly got it – like Gary Vaynerchuk – the benefits and the implications of using Twitter technology began to dawn on me.
I definitely get it!
But if you are still one of those people who thinks that Twitter doesn’t mean business then you need to read the story of Gary Vaynerchuck aka @garyvee on Twitter who just signed a seven-figure, 10-book deal with Harper Studio.
It’s a great story of someone who built a huge following (more than 145,000 people, including me!) tweeting information of value to others. Publishers have finally begun to “get it” – to understand – that having an internet platform and an army of built-in followers is a critical element to the publishing success of any new book endeavor.
While you might think that Gary’s win is the result of pure luck, perfect timing or some “get rich quick” scheme…the truth is that he’s worked darn hard to get where he’s at. He deserves this achievement, and I say, good for you, Gary!