A common complaint from social media resistors is that they “don’t have time” for all of this technology stuff. Reading my post right now, you might be saying to yourself…exactly. No time – that’s why I’m not there. In the only way that I know how to say it – you are already being left behind! Make time for the important.
I know, I know. You are absolutely positive that 100% of your business time is used to upmost effectiveness each and every day. But on the off chance that you are like pretty much every other human being I’ve ever met, everyone has time wasters on their calendar. Everyone! Evaluate your time usage for the next week, and I promise you the results will be surprising.
Clock what you do each business day in 15 min increments. It may be tough at first, because you won’t be used to tracking what you are doing. Once you get going, it becomes a habit. Don’t overcomplicate the process though. It can be as simple as keeping a legal pad of paper with you to note it all down. If you’d like to have technology lend a helping hand, I recommend TDF Tracker for the i-Phone. TDF Tracker is an easy to use, powerful tool designed to keep track of time/expenses/mileage. I’m a new user and getting the hang of it. I love that I can track my time and email a weekly report to my client, as I receive a copy at the same time. No clumsy spreadsheets to handle. For purposes of this exercise, you would use TDF Tracker to note what you are spending time on and when. Your personalized report will tell all!
Once You Know
Clear the obvious “junk” from the calendar and block that time – RIGHT NOW! – to work on your social media/social networking knowledge and experience. Business communication has changed. Sales and marketing must adapt. New worker capabilities are required. If you want to get hired, do what Laura Gainor did to gain the attention of her next employer, Comet Branding. The story is quite something and a brilliant example of using social media to further your next career move.