One of my pet peeves is receiving broadcast emails from people who neglect to use the “bcc” line in their communication, thus leaving all email addresses exposed to everyone else on the list.
If you are going to use standard email versus a program for email marketing like Constant Contact then please hear me when I tell you that you leave the window wide open for that unscrupulous someone who will push out a sales pitch to people that YOU know, but THEY don’t. Well…until you gave out everyone’s email address that is.
This happened to me earlier this week.
The email was an announcement about a business endeavor a friend had recently put together, and I was glad to receive the information. Unfortunately, he used email for the message and put everyone on his list in the “to” line exposing all of us to potential spam.
And you guessed it…minutes later, David – who needs a few netiquette lessons – “replied all” to the message and tried to sell us his interviewing products. Sending unsolicited sales propaganda without securing permission while trashing my friend’s network at the same time is really tacky. The guy lacks an integrity gene in my opinion, and I would NEVER buy from anyone like that. And the worse part is that he didn’t care one iota about how it might affect my friend’s reputation. All he cared about was himself!
Tips to avoid this happening to you…
- Unless you are positive that everyone on that list knows each other – use BCC (blind carbon copy) to hide the information.
- Use an email marketing system like Constant Contact. Not only does it resolve the thorny issue of exposing your network accidentally, but email marketing systems are designed to handle the opt-out stuff required by law.
- Communicate your spam policy to you network. Let them know that you are not giving them permission to sell to your network and that if they do they become “persona non grata”.
Always remember that your “network” is a precious asset that must be protected. Make sure that you do!