More than once, I’ve been surprised to learn that people who have known me for a long time don’t actually know what I do. My first thought is seriously? What the heck? How many times have we talked about it?
Ever happened to you?
I’m betting that every business owner – at least once – has faced this dilemma.
It’s been awhile, so I don’t remember anymore where I first heard this piece of communication wisdom, but I do remember that it goes something like this…”If the “receiver” of your communication doesn’t get it, the responsibility for the mishap falls on your shoulders.” Ouch.
Colleague and branding expert, David Cohen at Equation Arts would probably not be surprised to hear that people are often confused by our messages. It is a common malady. That’s why he is such a great resource and worth every mega dollar he charges! Make sure you tell him I said so!
Since April 2009, I have had the privilege of being part of a peer advisory group that is facilitated by Bill McIlwaine of Executive Forums. These quarterly meetings are long, intense, insightful and thought provoking. The meeting two weeks ago helped me to realize that I am viewed as a credible evangelist, even the first person that my colleagues think of when the topic turns to social media, but beyond that these executives were not completely clear on the WHAT of my service offering. Did I say ouch?
That realization led to this post and the subsequent rework of the Talent Builders website. The website refresh is not quite complete, but I hope even at this moment you have a clearer picture of the value you receive when you work with our team. If not, I’m counting on you to let me know.