No Christopher Here

“Telemarketing and fancy email marketing campaigns yield disappointing results.”no

Yes, because the sales message sucks. Just like the one you sent to me.

If I am tired of this kind of cheese, you know that other busy Sales Executives and Business Owners are too. You would welcome the opportunity to learn more about my sales process?

First, I’m not Christopher and Christopher has never worked here.

Second, I’m not available to waste my time educating you about my business.

Third, you assume that the people you are emailing struggle to find prospects.

Four, if you really “care” – take time to do your homework and tailor your message.

Five, the email is a pitch, and I don’t care that you are “excited” to share how you help others.

To all sellers, sales leaders and marketers…

Differentiation from the competition is a common sales goal, and it isn’t that hard to do. Guess what…don’t send messages like this one. Guaranteed, you will stand out! Why? Because it is RARE to receive a cold email that adds value or is compelling enough for buyers to want to know more.

PLEASE don’t send emails like this one.

“Hi Christopher,

Most business owners and sales people struggle to find prospects. Telemarketing and fancy email marketing campaigns yield disappointing results. I’m excited to share how I’m helping others have a constant stream of prospects with XYZ’s automated prospecting technology; the return on investment is typically less than 3 months. I provide sales expertise and can help in other areas too.

Benefits:
• 30%+ Response rates (personal & relevant content with multiple touches, totally automated & managed)

• Steady Stream of prospects=$ MORE SALES$

• Fewer missed opportunities: our clients are at the “Top of their prospects minds”

•Personal and professional attention from a sales professional with over 20 years of B2B sales success, I care.

I would welcome the opportunity to learn more about your sales process and share with how I can help add drive more revenue.. Do you have any availability for a brief call in the next few weeks?

Sincerely,
XYZ
Chief Salesologist”

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