An Atlanta executive who ought to know better (psst, not the guy to the left!) is now informing his business community that social media is worthless. He believes no results are likely to be had, and he smugly insists that the social web and all that it implies is a passing fad guaranteed to fade into the night.
Not only does this executive do disservice to himself, what about his clients? These are the business leaders who rely on his vast knowledge, experience and future vision. Not just because they trust him, but because they pay him. That’s his job. Provide time crunched business owners with the resources, counsel and tools they need to succeed with their business – today and tomorrow.
That’s the rub really…people who dismiss what they don’t understand. These folks are part of the “it didn’t work for me, so it can’t work for anybody” club. That’s a real shame.
Here’s the deal…social media provides leverage that all businesses can capitalize on. With the right strategy as the underpinning, the time you invest in putting your social media plan into action will more than give you the return on investment you want.