Mention Twitter and you’ll hear a number of different reactions. Out in the mainstream business world a lot of people have heard about Twitter. Most of them don’t know what it is or understand the business implications. Often, I hear people say “why do I care what someone had for breakfast”, because they believe that’s all that Twitter is about. And while that may be how things got started…telling friends and family what you were up to at that moment…it has evolved considerably.
Twitter has exploded in size (up 10x during 2008 alone). Co-founder Evan Williams talks about how Twitter came to be and some of the unexpected surprises that have led to where Twitter is today.
Even if you don’t get it now – you need to pay attention!