Brand Killer: Part III

If you read posts 1 and 2 on the topic of busting your brand, you know that I didn’t take kindly to the dimwit who decided it was okay to send me spam, because we were members of the same LinkedIn group. You also know that he didn’t care for me making the suggestion that spamming people wasn’t the way to go about driving successful sales. His response said it all.

But, that wasn’t the end of it, because as you know I felt compelled to let him know for the second time that he’d now taken rude to another level. I figured that would be the end of it. Ah, but not for this guy. Here is his final response. There are soooo many things that I wanted to say in return, but what would be the point? He considers me “sanctimonious”, perhaps because I was the first one to tell him his approach might be losing him sales. As for the rest of his logic…one can only wonder.

“You were never going to buy from me to begin with. Just because you wrote just another book on sales doesn’t mean your way is the only way to get new business. (Hey I have a book published too. 5 stars on – which is really great, but I don’t consider my book to be the definitive answer to anything). There is still plenty of room for cold calling in the market today – and you are wrong if you think otherwise. There is rude, and there is sanctimonious. Besides, those in your network, who like you, believe that there is no room for Cold Calling were never going to buy from me anyway, so be sure to let them know. Actually, I am sure that some sales professionals will be interested to speak with me just because you tell them not too.”

By the way, some of my colleagues suggested that I was only wasting my precious time responding to this guy and then blogging about the situation. My feeling is that every now and then you’ve got to take a stand. I’m getting far to many of these cheezy sales pitches thrown at me via LinkedIn, as are many others, and I felt that I needed to speak up. Whether he hears the message or not is really not the point. Oh, and if you are one of the sales professionals who want to talk to this guy just because I suggest you look elsewhere, please let me know. I’ll happily pass along his contact information:)

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