An Odd Way to Advertise Social Media Services

Photo Credit: R. Mark Moore

What do you think? 

Would you hand over money and trust the person who hung this sign to help you increase revenue using social media? Advertising on a highway road sign in the greater Atlanta area seems an odd way to get your social sales message out there.

In addition to the obvious disconnect between the type of service they are selling and the medium they are using to advertise said service, here are few other things that I noticed.

They advertise their social media services, but where’s the Twitter or Facebook handle? What about a website to learn more? I guess they figure you can’t surf the web while driving, but you can make a phone call, right?

Who is their client anyway? Anyone who can drive a car? As my readers know, I’m a strong advocate for narrowing your sales focus by targeting your ideal client, which is one of the benefits of using social media I might add. These folks are using the “spray and pray” method of advertising. Doubtful they’ll get much traction. Oh, and do you think they realize that they are breaking the law by posting a sign like this one? It would seem not.

What about you? What do you see? What do you think about this approach? Should we give the number a call and find out if their ad campaign is working?

Comments

  1. says

    I did – give the number a call – and had a conversation with Shan Beach, whose company is Collective Success, Inc., and whose mission is “to provide small to mid-size business owners like yourself with affordable services to assist you with your business’s promotion and marketing efforts.”

    Since she owns a marketing business and I do also, I am going to talk with her again and try to figure out why she uses old media (the sign on the highway reminds me of the old “revival meeting” advertisements I used to see up and down I-75 when I first moved to Georgia, a few decades ago . . .) to attract new media clients. It seems like an odd approach to me, but who knows . . .?

  2. says

    I guess my question would be are they targeting a customer who is not online at all? No web? No Internet access? I suppose there are a few tiny businesses out there just getting started that would be in that category, but It does seem like an odd way to make your first brand encounter.

    On a separate note, just watched the Good Day Atlanta piece – nice job!

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